Smoking, Caffeine, Food, Alcohol, Drugs

Properly used in conjunction with psychological interventions to assist with the elimination of the emotional attachments and habits associated with addiction, Noni can eliminate the biochemical aspect of all forms of drug addiction including nicotine, caffeine, alcohol, medicinal drugs and narcotic drugs. In addition the same mechanism applies to addiction to food which results in obesity. This can be accomplished in many cases, without symptoms of withdrawal.

Serotonin, the “mood molecule” or “feel-good hormone” gives raw information its emotional tone. Dr. James Stockard, psychiatrist from Northwestern University states, “A person’s mood is like a symphony, and serotonin is like the conductor’s baton.” Neurotransmitters may send a message to the brain that we are full, but serotonin levels determine if we are satisfied. Serotonin is a hormone that acts as a neurotransmitter sending messages in the form of electrical impulses from one nerve cell to another, while, at the same time, affecting a wide range of mental and physical responses in the body.

Low serotonin levels in the brain are linked to most obsessive-compulsive behaviors including overeating, sleep problems, migraine headaches, and drug and alcohol addictions. These conditions improve significantly or entirely disappear when serotonin levels are raised.

Scientific experiments with animals (not subject to the placebo effect) as well as humans indicate that serotonin- releasing drugs decrease overindulgence in eating. Clinically overweight people feel hungry when serotonin levels drop even slightly. They then become addicted to carbohydrates and form eating habits because of the pleasurable effects of eating. This “feel good” effect lasts only a short time as the elevated mood declines with the serotonin levels. Hunger pangs make dieting very difficult for the chronically overweight. Serotonin is a natural obesity control factor and appetite suppressant. Optimization of serotonin can eliminate overeating and allow you to take control of your appetite.

The same it true for nicotine and alcohol addiction. Cravings are eliminated or reduced when optimal serotonin levels are maintained. The biological need for the substance is eliminated and while the desire to smoke or drink may not vanish, the habit will become much easier to control.

Noni elevates serotonin levels naturally and with none of the negative and dangerous side effects of weight-loss or mood enhancing drugs. Laboratory tests prove Noni’s high ability to bind with serotonin and increase its effects. Scientific research indicates that the chemical constituents of noni convert specific brain proteins into receptor sites for endorphins, such as trypotophan, a critical amino acid which is a precursor to serotonin. Clinical studies confirm the effectiveness of noni in overcoming addictions.